New Report Shares Insights for Government Employers Targeting Gen Z

Today, the Volcker Alliance released a new report, From Gen Z for Gen Z: Marketing Insights for Government Employers. This paper provides an overview of the Volcker Alliance’s national competition—LevelUp Gov: A Public Service Marketing Contest—including its design and results as well as insights from a trial by the Behavioral Insights Team (BIT) to market test the finalists’ campaigns.

BIT’s trial generated valuable insights on what resonates best with Gen Z—people born between 1996 and 2010—and what would attract members of this group to federal technology jobs. Read the paper in full here.